UX/UI App Design

TipTree.io Fan Funnel

Tech Used

Adobe Illustrator
Figma

Contributions

User Experience
User Interface
Prototyping

Context

Client Work
March 2024 - April 2024

Project Overview

The goal of this was to create a simple way for fans to tip the performers, purchase merchandise or albums, request a song, and follow them on social media. This would be accessed through a QR code the musicians would have on table tents and place them on tables throughout the restaurant or venue they were performing at.

Key Result

Fan Funnel Prototype

TipTree.io Fan Funnel

Fan Funnel User Interface

Process Overview

Wireframe: I began with a wireframe to map out the overall workflow of this application. I needed to establish a few different flows for the different avenues a user could potentially go down.

User Experience: Once I had the wireframe completed, we released the prototype to a few select musicians in the area. With their feedback, I fine-tuned the prototype. The prototype was functional and leading users down one of three paths that would allow them to tip as the biggest push, purchase merch as a secondary push, request a song, and follow them on social media. Any one of these avenues would also collect the fans information so the musician could create email campagins and stay in contact with their fans.

User Interface: Next I designed the interface. I implemented the brand and used the pop colors to help guide users through the intended project.

Handoff: Once the funnel was completed in Figma, I handed this off to their app developer.

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This launched in May of 2024 and users reported an increase in their tip percentages per show as well as higher utilization of their song request feature.

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