Answer the Public
Adobe Creative Suite
Brand Development
User Research
Client Work
July 2023 - August 2023
Omniscion is a company that helps businesses make data driven decisions. They do this by collecting data points that are necessary to inform that specific business. They wanted a bold brand that incorporated data points.
Key Result
Competitor Analysis: I saw a common theme with their competitors of utilizing a dull blue monochrome palette paired with a wordmark logo that lacked a symbol. This helped me identify the logo direction.
Brand Development: I created a bold teal and purple palette. This stood out among their competitors as bold and innovative. I created a mesh gradient that could be used throughout their brand easily and their logo was comprised with data points that meleded into one.
The final result was very well received by the people behind this data collection company and no alterations were needed.
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