This is the menu design for "Flighty Fowl". "Flighty Fowl" is a food truck based in Colorado Springs, Colorado. This design is shown in a retro monitor.

Brand Identity & Logo Design

Custom Brand Identity Backed by Research

You won't get just the logo. You'll get a complete brand identity catered to your target audience and market. Great design begins with understanding your users.

Convert.
Grab.
Speak.
Entice.
Resonate.
Work.

Logo Design

Brand Voice

Brand Guide

Pattern Design

Iconography

Logo Design

Brand Voice

Brand Guide

Pattern Design

Iconography

What Your Receive

Everything you need to launch your brand

A complete brand identity system, including the raw files. Here's exactly what you get:

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Primary Logo (full color)

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Color palette with hex, RGB & CMYK codes

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Brand guidlines PDF document

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Business card design

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All source files (EPS, SVG)

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Print-ready exports (PDF, TIFF) 

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Secondary / alt logo variations

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Typography pairing & usage guide

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Pattern & texture assets (where applicaple)

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Social media profile & cover assets

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Web-ready exports (PNG, WebP)

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Revision rounds included (ask for details)

Why research-first branding matters

Research drives my designs"

Too many designers jump right into sketching. I start with your target audience, and I get to know your market and competitors. This allows me to design a visual identity that communicates the right thing to the right people.

10 Years UX & Branding Expertise

How it Works

From Ideation to a full brand identity - this is the process

01

Audience Research

Who are your customers? What problem is your brand trying to solve for them? I research your market before we start the visual identity.

02

Brand Strategy

Positioning, tone of voice, visual direction, and competitor audit. These elements are crucial to nail before diving into the visuals.

03

Visual Design

You'll get two different visual directions, refined with your feedback to ensure your brand is unmistakably yours.

04

Delivery & Guidelines

Full brand guidelines & all file formats delivered so your brand stays consistent across each platform.

The logo design for "Omniscion" located in Minnesota. This is a company that collects data to make informed decisions for other businesses. The logo design is shown in a retro computer monitor.The logo design for "Get Fish Slapped", a marketing agency located in Florida. The logo design is shown in a retro computer monitor.North Coast Caulking is a caulking company that operates in the Twin Cities, Minnesota. The brand utilizes a rooster to create a fun play on the word "Caulk". This is shown in a retro computer monitor.
PORTFOLIO

Work that speaks for itself

Start Your Project
This logo is for "Flighty Fowl". They are a food truck based in Colorado Springs, CO and their primary food item sold is Wings. They logo features a cartoon chicken in an aviator helmet bursting though a background with feathers falling around. This logo is shown in a retro monitor.

Brand Identity & Truck Wrap

Flighty Fowl

This shows a print design for Atlantic Bedding and Furniture. The design is for an advertisement in a Women's Daily Magazine based in North Charleston, South Carolina. This is shown in a retro monitor.

Brand Identity & Print

Atlantic Bedding

A print design for Atlantic Bedding & Furniture.

"She created an entire brand identity standard for us and followed through on several incredibly designs for multiple types of media."

-Atlantic Bedding & Furniture

Frequently Asked

Brand Development Questions

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I created a logo in Canva - Why should I get a professional to recreate it?

Canva has it's place in the design world. It's great for quick social media designs to speed up the process of creating posts.

When it comes to logo designs, it fails it's customers. By creating your logo in Canva, you give up the ability to truly own your logo and to trademark it. This is due to licensing issues.

Aside from the inability to truly own your logo, you will likely have a logo that blends into the many that are turning to this platform. This means you won't have a logo that stands out in your market, and you likely won't be connecting with your target audience.

Essentially, you'll be one of many with a generic design trying to break through the noise. It's better to save yourself the headache of a redesign; hire a professional.

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How long does the branding process take?

Creating a brand identity typically takes between 2 - 3 weeks depending on the full scope of work.

This timeline begins after our Discovery Call and the brand questionnaire is completed.

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What if I need both branding and a website? Do you offer a combination package?

I offer 10% discounts on each package when signing up for both a web and branding package.

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How does user experience play into branding and market positioning?

User experience design is the study of how a user interacts with a physical or digital product. Studies show, users are more likely to invest in products / services from brands that invest in UX Design as it provides better usability and ease of use.

With a return rate of up to $100 for every $1 spent on UX - it's hard to argue against investing in UX.

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I am an entrepreneur with a lot of projects. Is there a price cut if I want to purchase multiple branding packages?

For those looking for routine design work - it's best to sign up for a retainer package.

If you are simply looking for two to three brand projects and don't wish to sign up for a retainer, I offer a 10% discount when you sign up for all at once.

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How many revisions am I allowed?

I want you to love your brand. Even more so, I want your audience to love your brand. I've curated a process that gets us on the same page with the direction of your brand; each package comes with two rounds of revisions.

Ready for a brand that stands out?

Let's build your brand from the ground up

Backed by audience research, built with intention. Get a custom proposal within 24 hours.

No commitment required • custom proposal within 24hrs • Free initial consultation

Client Testimonials

Restore Neuro Rehab

"If you know what you want but don't know how to get there, Abbi will make it a reality."

-Chad Cunningham-
Clinician

REMastered Sleep

"Abbi has done such a wonderful job and we have really enjoyed working with her! We would highly recommend her for any website and design needs."

-Anders Olmanson-
Owner

Atlantic Bedding

"She created an entire brand identity standard for us and followed through on several incredible designs for multiple types of media."

-Christina Tonocco-
Owner
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