Figma
Adobe Creative Suite
Wordpress - Divi
UX/UI Design
Prototyping
Web Development
White Label Work
September 2025
Seth Alper needed a website update that helped to improve his conversion rate, informed his clients/potential clients about Florida's new law changes to PIP, and fit a new brand direction. This project required a strong user-strategy, proper content writing to ensure the information on the site complies with legal requirments, and an improvement to the accessibility of the website. The overall project took 3 weeks from start to launch.
Key Result
I began this project by going through his current site. Checking his brand and his site for ADA violations, user flow issues, mobile optimization, and proper SEO structure.
Major issues that needed to be addressed:
After identifying these issues, I moved on to the prototyping stage.
I created the wireframe in Figma, worked through the structure issues and content issues, and then implemented the UI design.
Seth overviewed the site in Figma, leaving comments where we needed to have more specific legal jargon for legal purposes. Once the prototype was updated and approved I moved onto building this out with a combination of using the Divi builder in Wordpress as well as implementing a bit of HTML and CSS to recreate the custom site.
Seth needed a site that went into detail about the different areas of law that he practices. This site offers enough information to his users, and offers a workflow that guides his users to get a free consult. This launched in September 2025.
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