Cuyuna Energy & Electric
Cuyuna Electric needed a brand identity and website that informed potential clients of their electrical and solar services and generated consistent leads in the Twin Cities market. They wanted a unique brand with strong recall, and they specifically wanted to avoid blending in with the light blues and yellows that saturates the electric company market.
The electrical and energy services market in the Twin Cities is visually homogenous. Yellow, light blues, lightning bolts, and generic wordmarks are what dominate. Cuyuna wanted to vintage aesthetic that would be immediately recognizable and stand out on a service vehicle, a yard sign, and a website. Without sacrificing the credibility expected of a professional electrical contractor.
The process began with Cuyuna answering a detailed branding questionnaire covering their top competitors, visual preferences, and market challenges. A brand direction deck was shared for alignment before any design work began. This step makes sure we are on the same page before moving onto the next stage.
The vintage direction drove every decision. A vector texture overlay gave the logo a handcrafted, aged quality that scales without issue. The palette is bold, but muted. Vivid enough to grab attention, dulled enough to maintain the vintage vibes. The brand pattern was derived from solar power geometry. The logo anchor: Edison bulb, was chosen specifically to get away from the lightning bolt and play heavier into the vintage feel.
The website was prototyped in Figma, approved, then developed in Webflow across 5 breakpoints; meaning the experience held up from desktop to mobile. The site was built to generate leads: clear service sections, prominent contact points, and visual portfolio of completed work.
Cuyuna Electric launched in spring of 2025 and reported an average 17% increase in leads per month since launch. They stand out in their market with a brand that's memorable on sight. Exactly what a service business competing in the Twin Cities suburbs needs.
Would 10/10 recommend AM UX Designs to anybody in need of branding and website services! Abbi was able to make this process feel very easy for us. As a company who's mission is to provide top notch services, we can confidently say AM UX Designs does the same!
