Adobe Creative Suite
Lottie Animation
Figma
Wix Studio
Brand Development
Iconography
Animation
Web Design & Build
White Label
May 2025 - June 2025
Pinnacle Vision wanted to be able to manage their website in-house. This pointed GFS to build this out in Wix Studio. They needed an ADA Compliant color palette and wanted to add in animated icons and brighter colors. The goal of their website was to showcase services and guide users to request an appointment.
Key Result
Brand Refresh: The brand colors remained a blue monochrome palette. I simply brightened up the palette and added in a bright purple to add a bit more pop to their mesh gradient I created.
Iconography: Next, I created the iconography for their main services they wanted displayed. They wanted a bit of movement added to these to further engage the attention of users. These were created in Illustrator, animated in After Effects, and uploaded to the site using Lottie.
Prototype: Once the wireframe was approved, I put together their prototype in Figma for review. They had their team overview this as well as the team at Get Fish Slapped.
Build: The site was built in Wix Studio. In order to achieve the custom design, we enabled their developer side. It allowed me more freedom while still maintaining a simple way for the client to update photos and text on their own.
The new site launched in June 2025. Their next intention is to add a blog that helps educate patients about the importance of eye care and more.
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