Brand Refresh • Lottie Animation • Wix Studio • ADA Compliance • White Label
Pinnacle Vision Care needed a website that would help them showcase their services and guide patients to request an appointment — and they wanted to manage it themselves. The platform decision was made by Get Fish Slapped: Wix Studio, which required enabling the developer mode to achieve the custom design while preserving the client's ability to update photos and text independently.
The existing brand used a blue monochrome palette that had contrast ratio failures — an ADA compliance issue that needed to be resolved before any visual design work could proceed. The client also wanted animated icons and more visual energy than the previous site offered, without sacrificing the professional credibility expected of a healthcare provider.
The palette was brightened and a vivid purple accent was added to create visual pop within the blue monochrome framework — resolved to meet ADA contrast standards throughout. Custom service icons were designed in Illustrator, animated in After Effects, and delivered as Lottie files for web integration. The result: icons that engage attention at scroll without requiring autoplay video or heavy assets.
The Figma prototype was reviewed by both the client team and the Get Fish Slapped team before any development began. The site was built in Wix Studio with developer mode enabled to achieve the custom layout — maintaining the client's ability to update their own content without technical support after handoff.
Pinnacle Vision Care launched June 2025 with an ADA-compliant, visually engaging website built around the appointment-booking goal. The animated icons added the energy the client wanted without compromising load performance or accessibility. This was a white label project through Get Fish Slapped.
