Adobe Creative Suite
Figma
Webflow
Spline 3D
Brand Development
Website Development
Print Marketing
Client Work
January 2023 - February 2023
We established their target audience as clinicians, not patients. This opened the door to speaking a bit more technically about the success of this specific cold and compression product as compared to others on the market. The overall brand could be bold and their website should be more tech forward to engage clinicians.
Key Result
Target Audience: They were selling this product directly to clinicians rather than patients. We wanted to create a brand that would stand out to them and a site that would speak to the effectiveness of their product.
Brand Development: Most of their competitors had a muted palette and a simple logo. We created a bright, bold color palette paired with a creative logo that incorporated the ocotopus requested as well as a stethescope to help connect the medical side to this brand
Website Design: The website was created in Figma first and then developed in Webflow. The goal of the site was to inform clinicians about the success of the Squid Rx and generate leads for Octopod to reach out to. In addition to a clean design, we incorporated 3D elements of the product to showcase the unit better and engage the user further.
Print Marketing: Lastly, I created different print marketing materials to help them stand out at tradeshows. This included their tradeshow materials, business cards, and forms.
The site design has been successful in capturing leads for Octopod Medical and they have seen a steady flow of requests to learn more about their product, the Squid Rx.
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