Figma
Adobe Creative Suite
Webflow
Blender
Website Redesign
User Experience
3D Animations
Client Work
Jan 2022 - March 2022
Theratec had a site that was not funneling the correct target audience. They needed to redesign their site in order to appeal to the right audience, showcase their tech solutions they offered physical therapists, and get accurate leads.
Key Result
15% spike in conversion — correct audience finally reached
Website Overview: To start, I went through their current site content, their analytics (google), their social media, and their site structure.
Brand Refresh: In addition to upgrading their site to fit the right audience, I refreshed their brand a bit to fit their correct audience as well.
Prototype: The prototype of their new site was created in Figma and tested by the team at Theratec as well as a few collegues in my circle.
Build: The build was done in Webflow.
Theratec reported a spike of 15% in conversion and were relived to find the people reaching out were clinicians looking to improve patient care, and not confused patients looking for physical therapy.
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