Website Redesign • Healthcare Technology • Clinician Audience
Theratec is a healthcare technology company whose previous website wasn't communicating the sophistication of their product or connecting with their clinical audience. The redesign focused on clarity, credibility, and conversion — giving clinicians and healthcare administrators what they need to evaluate and adopt Theratec's technology.
Healthcare technology buyers are skeptical and research-heavy. They need to understand what a product does, how it works, and why it's better than the alternative — in that order. The previous site didn't establish that narrative clearly, leaving potential customers without the information they needed to move forward.
The redesign mapped the clinical buyer journey and structured the site around answering the questions that audience actually has. Product explanation, clinical evidence, and differentiation were prioritized in the information hierarchy. Every page had a clear next step.
Theratec launched with a website that spoke the language of their clinical audience and gave them the information they needed to evaluate the product — built around the actual decision-making process of a healthcare technology buyer.
The website design she created seamlessly encapsulates our brand identity and clearly communicates our company's mission to site visitors. I highly recommend Abbi to anyone seeking top-notch web design services from a creative and talented designer.
