Adobe Creative Suite
Brand Development
White Label for Get Fish Slapped
July 2024
This festival in Florida needed to put a brand on their festival. They asked for a logo that included the following elements: orange blossoms, a rooster, and a sun burst.
Key Result
Competitor Research: I began this process by looking at the other festivals in their area. They specified wanting to stick out and not go the "traditional farm" route. I saw a lot of farm fields, cows, and greens being used in these brands.
Branding Development: Next was sketching out a few ideas that incorporated the elements they mentioned, but stood out from their competitors. I used Adobe Fresco to create the illustrated elements and illustrator to put it all together.
This brand was a lot of fun to develop and went through quite a few alterations. The above three items were heading down the right track, but ultimately lead to printability and readability issues. The final version prints well, is easy to read, and allows you to discern the symbolism easily without it feeling too crowded or overwhelmed.
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