UX Audit • ADA Remediation • Webflow • White Label
The Barn at Paso Fino Estates is a wedding venue in Lake Placid, Florida that needed a clean, whimsical website redesign — with transparent pricing and a gallery of updated venue images. The previous site had significant UX and accessibility issues that were actively hurting the venue's ability to convert prospective clients.
The original design had three compounding problems: poor mobile responsiveness, a hero image that buried the CTA button and made the heading unreadable, and color contrast ratio failures throughout the site. Margins and padding were inconsistent across the layout, breaking the visual flow that should guide a visitor toward booking an inquiry.
Old site contained a lot of readability issues that made it difficult for their users to read their copy and navigate their site. They had white text overlay images, poor color contrast on sections with a brown background, and were missing alt text in multiple areas. This opened them up to a law suite.
I screenshotted each page in its entirety and brought the full site into Figma for a systematic review. Issues flagged: CTA illegibility in the hero, ADA color contrast failures, inconsistent spacing that disrupted user flow, and a mobile layout that hadn't been tested across real devices. These were documented and prioritized before any redesign work began.
In addition to navigation issues and readability issues, this site was missing an overall identity. They had a logo, but no existing brand system. In addition to the website, I solidified a brand identity by creating a color palette that felt serene. The font pairings allow for strong readability, and offered a delicate, luxurious feel to their brand. For a wedding venue located in a peaceful remote area, the feeling of calm and delicate were emotions we wanted to evoke from viewers.
A wireframe established the new user flow and information hierarchy before any visual design began. The UI was then built in Webflow to match the venue's brand aesthetic while resolving every issue identified in the audit. Transparent pricing and an updated gallery were integrated as key sections of the redesigned site.
The Barn at Paso Fino Estates launched September 2025 with a clean, ADA-compliant site that leads with transparent pricing and lets the venue's visual appeal do the converting. This was a white label project delivered through Get Fish Slapped Marketing Agency in Florida.
