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A Pixel Perspective

A blog from a UX Designer

Explore tips, insights, and deep dives into user experience design, website design, and branding. Perspectives from a designer with 12 years in the field.

Something I love about the design world is that strategies and aesthetics are always evolving. Anyone who works in design knows what works well with audiences toay, may not have worked 5-years ago.

Here I get to explore various questions I get from clients and colleagues.

user experience strategy

Why UX Strategy Isn't Optional for Startups

April 6, 2026

UX strategy is the difference between a product that converts and one that confuses. Here's what it actually means, why most designers skip it, and the ROI of getting it right.

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UX design process

What the UX Process Looks Like (And Why Designers Shouldn't Skip It)

March 26, 2026

Most designers skip the most important parts of the UX process — and their clients pay the price. Here's what a real UX process looks like, phase by phase.

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A Pixel Perspective is written by yours truly, Abbi Mercer, a UX designer with 12 years experience. If you liked this content and have a project in mind, let's chat.

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